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Oct 1, 2025 41 min

Why Attribution is Broken and What to Do Instead

from Attribution Nation

This week on Attribution Nation, Drew Smith is joined by Nate Skinner, CMO at 8am (formerly AffiniPay), to explore why attribution is broken and how multi-touch, weighted analytics can fix it. Nate shares why chasing credit creates bad behavior, how separating RevOps from marketing and sales provides the objectivity of a "therapist," and why reporting means more than just reading the news. Tune in for a discussion on building measurement into a major rebrand, and how small fixes to the trial experience turned into one of 8am's strongest conversion levers. You won't want to miss this episode!

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Why Attribution is Broken and What to Do Instead

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How long is this episode of Attribution Nation?

This episode is 41 minutes long.

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This episode was published on October 1, 2025.

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