Why Audio Theatre, and Why Now?

Notes from The Grey Hill with Barry RobertsonIn this first episode, we explore why audio theatre is emerging as one of the most accessible and sustainable innovations for UK venues.UK theatres are facing one of the most challenging periods in recent history — shrinking budgets, rising costs, staff burnout, and fewer opportunities to take artistic risks. Yet, at the same time, audiences haven’t disappeared. They’ve changed how, when, and where they engage with culture.In this opening episode, Barry Robertson explores why audio theatre has emerged as a practical, sustainable way for venues to reach more people, support local artists, and generate long‑tail income without becoming tech companies or building platforms from scratch.Drawing on his own journey from North Ayrshire to national stages, Barry unpacks:The economic pressures facing regional and national theatreWhat global leaders like Audible Theatre and NT Live have already provenWhy audio theatre offers reach far beyond a venue’s physical catchment areaHow real theatres are already using audio to extend programming and accessThe business logic behind capturing performances as long‑term digital assetsThe barriers that have historically stopped theatres from going digital — and what’s changedHow The Grey Hill supports venues with infrastructure, rights frameworks, and a practical model that respects and protects creativesThis isn’t about replacing live performance.It’s about unlocking the value of the work you already make and making it accessible to audiences who can’t be in the room.If you’re a theatre leader navigating uncertainty — and exploring how digital can strengthen, not dilute, your artistic mission — this episode sets the foundation for what’s possible.Chapters:00:07 – Introduction: Why Audio Theatre Matters to Me00:36 – The Reality Facing UK Theatre03:59 – What the Rest of the World Has Already Learned06:21 – Why Audio Theatre Makes Sense Now09:21 – The Business Logic Behind Audio12:03 – The Barriers That Have Held Theatres Back15:27 – Why This Is an Access Revolution17:07 – What Audio Theatre Looks Like in a Real Venue20:33 – How The Grey Hill Supports Venues21:44 – What’s Coming in the Next EpisodePodcast links:The Grey Hill WebsiteBarry Robertson LinkedInMusic by ⁠https://www.bensound.com⁠ | License code: 0YZPRSAEYDVUNFSE | Artist: Benjamin Tissot