Why Authenticity Matters in the Age of AI, Featuring Tim Johnson of UPRAISE

In the latest episode of PodCatalyst, we sit down with TimJohnson, president of UPRAISE Marketing and Public Relations.Tune in as he joins IABC Executive Director Peter Finn to discuss how PR professionals are adapting to an AI-driven landscape, blurring the lines between internal and external comms, and the growing demand for creativestorytelling. Tim shares insights from his own journey — from his earlydays working on his college newspaper, to today as an agency leader — and reflects on how PR has become a vital strategic function in today’s tech-drivenbusiness world. Plus, get Tim’s thoughts on the growing value of authenticity as AI becomes more prevalent, ethical considerations when working with influencers, the need for data-driven content, and where he sees PR heading in the next 10 years.For more than 30 years, Tim Johnson has helped companiesranging from startups to the Fortune 500 in industries as diverse as agriculture, consumer electronics, financial services, many shades of tech, and more.Prior to starting UPRAISE, Johnson was the managingdirector of Golin, Inc.’s San Francisco office and director of its worldwide tech practice. Clients of the practice included giants such as Amazon, Cisco, HP, Oracle, Texas Instruments, and many more. The team included more than 200 professionals worldwide.Before Golin, Johnson was a senior vice president atRuder Finn’s Chicago office, where he helped expand the office from pure public relations to integrated communications, and for many organizations, wrote anddesigned their first websites.Prior, he was an account executive at Rubenstein, Wolfson& Co., in New York, serving financial services clients such as Barclay’s Bank, GE Financial, and Unum.++++++++++++++LINKS Mentioned In This Episodeupraisepr.com  Connect With IABC on Social MediaX (Twitter) | LinkedIn | Facebook | YouTube | InstagramVisit IABC Online https://www.iabc.com/ https://www.iabc.com/catalyst