EPISODE · Jul 9, 2025 · 38 MIN
Why Authenticity Matters - Olek Loewenstein of TelevisaUnivision
from The Soccer Business Podcast · host The Soccer Business
This week's guest is Olek Loewenstein is President of Global Sports at TelevisaUnivision, the world's leading Spanish-language media company. In our conversation, Olek talks about how his company approach soccer coverage and content for the Hispanic market; the changing habits of the viewer; the modern fan's loyalties and where non-Hispanic brands can get it wrong. Plus some early insights into how the Club World Cup performed among Spanish language viewers.
What this episode covers
This week's guest is Olek Loewenstein is President of Global Sports at TelevisaUnivision, the world's leading Spanish-language media company. In our conversation, Olek talks about how his company approach soccer coverage and content for the Hispanic market; the changing habits of the viewer; the modern fan's loyalties and where non-Hispanic brands can get it wrong. Plus some early insights into how the Club World Cup performed among Spanish language viewers.
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Why Authenticity Matters - Olek Loewenstein of TelevisaUnivision
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