Why Authenticy Matters in Sales in the Post Covid World

from Cash Flow Chronicles Open Forum · host Matt Allison and Brad Metzger

Former Guest Chris Walcher Vice President of Sales at Cedar Financial joined me again today as he surprised almost everyone with a book titled Corporate Casual which identifies how sales succes in today's world comes down to Authentic connection and how formulatic sales processes have at times become outdated. This one is a bit off the beaten path of cashflow, but timely as effective sales success ties to management and incoming revenue. Connect with Chris here https://www.linkedin.com/in/chris-walcher-56aa6877/His book can be found here https://www.amazon.com/Corporate-Casual-Someone-Selling-Actually/dp/B0FB1ZL3TY

Episode metadata supplied by the publisher feed · Published Jul 21, 2025

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Why Authenticy Matters in Sales in the Post Covid World

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