Why Authors Keep Talking to Everyone (And Reaching No One)

If your content isn't converting, your posts aren't landing, or you feel like you're showing up consistently and getting nowhere — there's a good chance you don't have a marketing problem. You have a clarity problem. And those two things require completely different solutions. In this episode, Paula breaks down Pillar 1 of the Build First framework: Positioning. You'll learn what positioning actually means for authors (it's not your bio), why writing for "everyone" is one of the most expensive mistakes a children's book author can make, and how one positioning decision changes everything from your website copy to your school pitches. Paula also walks through the difference between positioning and messaging — and why getting clear on one makes the other almost effortless. By the end of this episode, you'll have one concrete action: write one sentence that describes exactly who your book is for. If you can't write it, that's your signal. Take the free Author Reality Check: https://eionbooks.my.canva.site/authorrealitycheck