Why Automation Experts Hate Make.com (But Still Use It)

Make.com's dirty secret? Even automation experts hit walls with this platform daily. Despite being one of the most popular no-code automation tools, Make.com has five critical limitations that can derail your workflows when you least expect it. The 40MB file limit alone has crashed more client projects than Nico wants to count. And that's just the beginning. These aren't dealbreakers, but knowing them upfront saves you hours of troubleshooting and angry client calls. More importantly, there are specific workarounds for each limitation that most users never discover. In This Episode: > Why the 40MB operation limit kills file processing workflows (and the simple bypass) > The 100-item batch processing cap that hits every plan tier > Make.com's 40-minute timeout wall and how to work around it > HTTP module response limits that break API integrations > Real solutions Nico uses with clients to avoid these pitfalls You'll hear about the marketing agency that almost lost a $50K client because they didn't know about the batch limit, plus the exact technical fixes that saved the project. Nico breaks down each limitation with practical examples and shows you the specific workarounds that keep workflows running smoothly. Timestamps: 00:00 Introduction 01:30 The 40MB file limit trap 03:45 Batch processing caps explained 06:20 Timeout issues and solutions 08:10 HTTP response limits 10:30 Practical workarounds recap If you're building serious automation workflows, these limitations matter. Follow The Value Engine for daily episodes on AI tools that actually deliver ROI, not just marketing promises. More episodes available at The Value Engine --------- Keywords: automation agency, ai marketing, ai transformation, zapier alternatives, automation strategies