Why Awards Programs Are a Hidden Revenue Engine with Evessio

Recorded live from the Confex show floor in London, Keith and Tess sit down with Cecilia Lavin of Evessio to talk about award programs, event technology, and why recognition-driven events can become powerful revenue generators for organizations. They explore how specialized tech platforms support the full awards lifecycle, reduce manual work for event teams, and help organizations turn awards programs into year-round audience engagement tools. What We Cover What Evessio is and why it specializes in awards programs Why award programs can become major brand and revenue drivers The hidden time cost of manual event administration How event tech should integrate instead of pretending to be “all-in-one” Why honest sales conversations matter in event technology How feedback and judging data can strengthen awards programs Why transparency builds credibility in industry awards Guest Cecilia Lavin – Evessio Evessio is an event management platform focused on awards programs and conferences, helping organizers manage the full lifecycle of awards—from submissions and judging to promotion and post-event engagement. The platform is designed to automate administrative tasks while helping organizations monetize and grow their awards programs. Hosts Keith Johnston – i3 Events / Event Tech Atlas Tess Vismale – iSocialX / Event Tech Atlas Key Takeaway Awards programs aren’t just recognition moments—they can become year-round engagement engines that strengthen brands, generate revenue, and deepen community relationships. Learn More Evessio - https://evessio.com/ Cecilia Lavin - https://www.linkedin.com/in/cecilia-lavin/ Evessio - https://evessio.com/live/en/page/home Event Tech Atlas - https://eventtechatlas.com/ Event Tech Pull Up Podcast - https://eventtechpullup.com/ Joi is a supporter of the Event Tech Pull Up, learn more at ⁠https://www.joi.events/