EPISODE · Jun 5, 2026 · 27 MIN
Why B2B Advertising Is Broken and How Newsletters are the Next Frontier | ft. Adam Ryan
from ADSN · host James Borow and Daniel Druger
Daniel and James sit down with Adam Ryan, CEO and co-founder of Workweek, the media-tech company that's home to the five largest professional communities across fintech, HR, e-commerce, marketing, and healthcare. Adam built the company on a simple insight: the people with the most professional experience are the least likely to share it publicly. So he built Workweek to solve it, pulling from his days as the first hire and president of The Hustle before its sale to HubSpot.The conversation digs into Workweek's newly announced partner platform, which connects newsletter ad engagement signals directly back to advertiser CRMs. Adam shares that 95% of newsletter clicks today are bots, that his platform is matching 44% of Fortune 500 CRMs, and that sales teams are claiming 3-4x more credit than they deserve while marketing gets none. If you've ever wondered why proving newsletter ROI feels impossible, this episode explains exactly why and how Workweek is changing it.Thank you to our sponsors: AdQuick — adquick.com Thrad.ai — thrad.ai beehiiv — beehiiv.com The Farm — thefarmllp.com STAY CONNECTEDJames on Twitter & LinkedIn – /jamesborowDaniel on LinkedIn, Instagram, TikTok – /danieldrugerSubscribe & leave a ⭐⭐⭐⭐⭐ review on Spotify & Apple Podcasts.
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Why B2B Advertising Is Broken and How Newsletters are the Next Frontier | ft. Adam Ryan
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