Why B2B Brands Are Testing AI Voice Agents for Outbound

Episode 47 of The Growth Operator explores why B2B brands are moving beyond AI chatbots and testing AI voice agents for outbound sales calls. Lucas and Luna break down a real case: how a mid-market SaaS company used a voice agent from a startup called Voca to book 40 qualified meetings in two weeks — at a cost per meeting of $12, compared to $180 for human SDRs. They discuss the technology behind it (conversational AI + real-time intent scoring), the trade-offs (prospect pushback, regulatory risk), and why early adopters are treating it as a triage layer, not a replacement. The episode closes with a donation mention for listener support. #B2BMarketing #SalesTech #AIVoiceAgents #OutboundSales #VocaAI #ConversationalAI #DemandGeneration #SalesDevelopment #LeadGeneration #AIinSales #BusinessPodcast #MarketingTechnology #RevenueOperations #FexingoBusiness #GrowthOperator #SalesAutomation #AISalesTools #Business Keep every episode free: buymeacoffee.com/fexingo