Why B2B Brands Are Using Retargeting on LinkedIn

Lucas and Luna dive into why B2B brands are shifting retargeting dollars from display networks to LinkedIn. They break down the mechanics of LinkedIn's Matched Audiences, the cost-per-click dynamics, and why one SaaS company cut cost-per-lead by 35% using website retargeting on LinkedIn. The episode explores the data privacy implications, the role of first-party cookies, and why this strategy works better for high-consideration purchases than for impulse buys. Specific numbers include a 2x return on ad spend improvement and a case study of a $50 million ARR company that reallocated 30% of its retargeting budget to LinkedIn. Listeners learn exactly how to set up a LinkedIn retargeting campaign and what metrics matter most. #B2BMarketing #LinkedInAdvertising #Retargeting #DigitalMarketing #PaidMedia #DemandGeneration #MarketingROI #SaaS #AccountBasedMarketing #DataPrivacy #FirstPartyData #AdTech #B2BSales #RevenueOperations #Business #FexingoBusiness #BusinessPodcast #TheGrowthOperator Keep every episode free: buymeacoffee.com/fexingo