Why B2B Brands Need to Give Up Some Control with Heike Young

What happens when the perfectly polished content your team spent weeks making gets 40 views, while an employee’s LinkedIn post reaches thousands? Heike Young joins Chris Savage to talk about the rise of people-generated content, why personality is becoming more valuable as information gets commoditized, and why B2B brands may need to loosen their grip on control to actually earn attention.Links to Learn More: Follow Heike Young on LinkedInFollow Chris Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify

Episode metadata supplied by the publisher feed · Published Sep 15, 2026

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B2B content is shifting from brands to people. Heike Young explains why personality, experimentation, and giving up some control may be the new keys to earning attention.

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Why B2B Brands Need to Give Up Some Control with Heike Young

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