Why B2B Companies Fail to Capitalize on Their Most Important Competitive Advantage

💡Aleassa Schambers, Chief Marketing Officer at Seerist, shares her rich history in marketing and delves into the crucial topic of leveraging customer experience (CX) as a competitive advantage. With insights from her diverse background that spans PR, sales enablement, and broad marketing leadership, Aleassa discusses how CMOs can elevate their role within the C-suite by championing CX and building deeper customer relationships.💡"Marketing has much more responsibility and ownership of the customer experience than I think most people realize." - Aleassa SchambersAleassa emphasizes the shift in competitive differentiation from traditional product innovation to customer experience. As highlighted by recent studies from McKinsey, leading companies excel through superior CX, which ultimately enhances brand trust and loyalty. Aleassa explores the multifaceted role of marketing in crafting memorable customer interactions, advocating for CX ownership among CMOs, and fostering organizational alignment around the promise made to customers. She offers actionable insights on how marketing leaders can bridge internal teams, mitigate common challenges related to customer understanding, and drive a comprehensive CX strategy that spans the entire customer lifecycle.Follow Aleassa Schambers on LinkedInFollow host Steve MacDonald on LinkedIn