Why B2B Events Got Boring

B2B events don’t have to be boring… so why do so many of them feel the same? In the first episode of Wake Up Tradeshows, Amy Mourey, your favorite event strategist, kicks off the show with a bold look at how trade shows, happy hours, lunch-and-learns, and corporate events became so copy-paste and what needs to change. From sad tablecloth booths and generic swag to happy hours that are “just drinks,” Amy breaks down why showing up is not the same thing as having a strategy. This episode challenges event marketers, brand builders, and operators to stop planning from habit and start designing with intention. You’ll hear why creativity is not fluff, why every event choice needs a job, and why ROI starts long before the post-show recap. Because the future of events is not copy-paste. It’s intentional, creative, measurable, and built to wake people up.