Why B2B Gets RevOps Wrong: Defining RevOps the Right Way

from ayeQ Answers · host Dana Marxer

Rhys Williams, Founder of Domestique, a RevOps consulting agency, defines what true strategic RevOps really is. Listen in as ayeQ Founder Dana Marxer and Rhys talk about why so much of the B2B market is getting it wrong when they use the term “RevOps” in their organizations. Rhys talks about how they define RevOps at Domestique and why it matters if you want to realize the ROI touted by the analyst community. Rhys also gives some practical takeaways for RevOps leaders to create a RevOps discipline.

Episode metadata supplied by the publisher feed · Published Feb 12, 2025

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Why B2B Gets RevOps Wrong: Defining RevOps the Right Way

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