Why B2B Lead Gen Needs a CRM Cleanse Before Any Campaign

In this episode of Lead Generation with Fexingo, Lucas and Luna tackle a hidden drain on B2B pipeline: data decay in your CRM. They examine a real-world case where a mid-market SaaS company found 38% of their contacts had bounced or churned before launching a six-figure ABM campaign. Lucas walks through the simple audit process—checking email validity, job title changes, and company domain updates—and how that cleanse lifted their lead-to-meeting conversion rate by 22% within one quarter. They also discuss how often to clean (quarterly vs monthly), which tools help automate the process, and why dirty data is the number one reason marketing automation 'didn't work.' If your campaigns feel like they're hitting a wall, start here. #CRM #DataCleanse #B2BLeadGen #LeadGeneration #Marketing #FexingoBusiness #BusinessPodcast #PipelineBuilding #DemandGen #SalesAlignment #DataQuality #EmailMarketing #ABM #MarketingAutomation #SaaS #LeadConversion #SalesPipeline #RevenueOperations Keep every episode free: buymeacoffee.com/fexingo