Why B2B Lead Gen Needs a Post-Webinar Nurture Sequence

Episode 55 of Lead Generation with Fexingo digs into a specific gap in the B2B lead gen playbook: what happens after the live webinar ends. Lucas and Luna break down why most teams leave 70% of pipeline potential on the table by treating the webinar as the finish line rather than a starting gate. They walk through a real example from a mid-market SaaS company that rebuilt its post-webinar sequence around tiered on-demand access, trigger-based email flows, and sales development rep follow-up timing. The hosts discuss why the standard 'we'll send you the recording' email gets a 12% open rate, while a structured nurture sequence can push reply rates above 8%. If you're running webinars and wondering why the pipeline isn't matching the registration numbers, this episode has the fix. #B2BLeadGen #WebinarNurture #Marketing #LeadGeneration #FexingoBusiness #BusinessPodcast #DemandGen #PipelineBuilding #SDRFollowUp #EmailNurture #TriggerBasedMarketing #OnDemandContent #WebinarStrategy #LeadScoring #SalesEnablement #ABM #ContentMarketing #ConversionOptimization Keep every episode free: buymeacoffee.com/fexingo