Why B2B Lead Gen Needs a Sales Sequence Audit in 2026

Lucas and Luna dig into a neglected lever of B2B lead generation: the sales sequence audit. Lucas cites a 2025 study from Outreach showing that 67 percent of follow-up emails are never opened because they arrive during the wrong hour. They walk through a real example from a Series B SaaS company that cut its sequence from 24 touches to 9 and saw a 31 percent increase in reply rate. Luna pushes back on the common assumption that more touches equal more pipeline. They also discuss the subtle art of timing, the psychology of cadence fatigue, and why a sequence audit is cheaper than buying another list. A concrete episode for anyone running outbound sales or SDR teams. #B2BLeadGen #SalesSequence #OutboundSales #SDR #EmailCadence #LeadGeneration #SalesAutomation #ColdEmail #PipelineBuilding #Marketing #SalesPlaybook #SequenceAudit #B2BMarketing #FexingoBusiness #BusinessPodcast #SalesTips #DemandGeneration #SalesOutreach Keep every episode free: buymeacoffee.com/fexingo