Why B2B Lead Gen Should Build a Podcast Guest Pipeline

What this episode covers

Episode 49 of Lead Generation with Fexingo explores a counterintuitive but high-converting B2B lead-gen tactic: using a podcast guesting programme to build pipeline. Lucas and Luna break down the 2026 data from a case study involving a mid-market SaaS firm that generated $2.3 million in attributed pipeline in 10 months by systematically placing executives on 3rd-party industry podcasts. They walk through the process: identifying target-listener overlaps, crafting a quarterly guesting calendar, and tracking lead source attribution through UTM parameters and promo codes. The episode also covers common pitfalls — like failing to align guesting goals with lead-scoring criteria — and how to negotiate with podcast hosts for warm intros to their audience. No fluff, just a tactical blueprint you can adapt for your own ICP. #B2BLeadGen #PodcastGuesting #PipelineBuilding #DemandGeneration #SaaSMarketing #ABM #InfluencerMarketing #ContentMarketing #B2BMarketing #SalesPipeline #LeadGeneration #PodcastMarketing #MarketingCaseStudy #MidMarketSaaS #GrowthStrategy #BusinessPodcast #FexingoBusiness #LeadGenWithFexingo Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy?

This episode is 7 minutes long.

When was this Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy episode published?

This episode was published on June 13, 2026.

What is this episode about?

Episode 49 of Lead Generation with Fexingo explores a counterintuitive but high-converting B2B lead-gen tactic: using a podcast guesting programme to build pipeline. Lucas and Luna break down the 2026 data from a case study involving a mid-market...

Can I download this Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy episode?

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