Why B2B Marketers Should Be Running CTV Ads with Amit Sharan (SVP Marketing at Tatari)

#370 | Most B2B marketers have no idea you can run TV ads for $50 a day. Dave sits down with TV advertising veteran Amit Sharan, SVP of Marketing at Tatari, to talk about this, and how to think about CTV as a B2B channel. They get into the difference between linear and streaming, why programmatic buying only reaches 15% of total TV inventory, and the case for retargeting your website visitors on TV instead of just running more ads on LinkedIn. They also get into what makes TV creative actually work, where AI fits into that process, how to measure performance without relying on last-click, and why it's worth testing a channel you've never touched before. Timestamps(00:00) - - Why B2B marketers are sleeping on TV ads (01:17) - - Getting into ad tech: video advertising, Facebook, and a $450M acquisition (07:03) - - How to cold-apply your way into a company you want to join (09:05) - - What scale looks like for a modern TV ad platform (11:02) - - The three buckets of marketing: demand gen, product, and corporate (13:59) - - How to actually measure whether your brand is working (16:12) - - Why marketers respect good marketing more than any celebrity spokesperson (20:04) - - CTV 101: linear vs streaming, and why programmatic only touches 15% of inventory (25:03) - - The $50-a-day move: retargeting website visitors on CTV (28:07) - - What actually makes TV creative work (33:42) - - Should you use AI-generated video for your ads? (37:21) - - Measuring TV without relying on last-click (38:19) - - Testing new channels: the case for trying something you've never done Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.Webflow - A website platform built for the agentic web, letting modern marketing teams build fully custom sites that perform in AI search with no developer needed. Learn more at webflow.com/for/exitfive.Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more