Why B2B Marketing Is Broken | Steve Robinson on AI, Branding & Business Growth

Is modern B2B marketing helping businesses grow or quietly holding them back?In this episode of Infinite Dialogues with Oti, I sit down with Steve Robinson, Co-founder and CEO of Path3, to challenge some of the biggest assumptions in modern B2B marketing.Steve explains why many marketing systems are built to increase platform spending rather than business results, why traditional attribution models are becoming unreliable, and how artificial intelligence is reshaping the future of branding, content, and customer engagement.