Why B2B Webinars Are Making a Comeback in 2026

Episode 17 of Lead Generation with Fexingo explores the surprising resurgence of webinars as a top B2B lead gen channel in 2026. Lucas and Luna dig into new data showing that interactive, on-demand webinars now convert at 2x the rate of pre-pandemic live events, with mid-funnel leads from webinars closing at 35% higher rates. They break down why the shift to shorter, more targeted sessions—like 25-minute expert deep dives—is driving engagement, and how companies using webinar replays as gated content see 50% more demo requests. The hosts also discuss the role of AI-assisted Q&A and real-time polling in keeping audiences hooked. Plus, a candid moment about keeping the show ad-free. No fluff, just actionable insights for B2B marketers. #B2BWebinars #LeadGeneration #WebinarComeback #DemandGen #Marketing #FexingoBusiness #BusinessPodcast #B2BMarketing #InteractiveContent #OnDemandWebinars #PipelineBuilding #ConversionRates #SalesAlignment #GatedContent #AIAssisted #RealTimePolling #MidFunnel #Fexingo Keep every episode free: buymeacoffee.com/fexingo