Why BACKROOMS is crushing the box office...

With a reported budget of around $10 million, BACKROOMS has grossed over a quarter of a billion dollars at the global box office. But why? What is it about this little movie that has captured the attention -- and curiosity -- of the average moviegoer? Is it Chiwetel Ejiofor's incredible performance? Is it 20-year-old director Kane Parsons? Is it because of the lore of creepypasta? Let's talk about it...