Why Bad Products Beat Great Products

On episode #118 of the Rethink Marketing Podcast, Eric and Colin lay the groundwork for an upcoming conversation with author of the One Page Marketing Plan, Allan Dib.  We know the symptoms of bad products, but all too often, they win in the marketplace.  Is marketing to blame?  If having the best product is merely a great retention or reputation management strategy, how can marketing leaders reach new audiences?You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.Visit the Rethink Marketing Podcast website to learn more about the show  or just peruse our guest list and episode library.Let us know what you're rethinking by emailing us at: [email protected].  Send us your feedback  and we will send you a  highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments.Thank you to Arrasmith Promotions for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices