Why BAYC Merch Strategy Should NOT Be Copied
Episode 319 of the Nifty Business Show podcast, hosted by Nifty Business, titled "Why BAYC Merch Strategy Should NOT Be Copied" was published on September 28, 2022 and runs 10 minutes.
September 28, 2022 ·10m · Nifty Business Show
Episode Description
Have you seen Bored Ape Yacht Club (BAYC) merch? I’m sure you have. The most common ones are black with a white logo. It’s pretty basic, yet iconic within the NFT community. What if I told you copying their merch strategy is a recipe for disaster? Today We will discuss why NFT projects should NOT use BAYC as the model for their merch strategy.
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