Why "Beautiful" Isn't Enough: Designing Hospitality People Come Back To - Craig Stanghetta, Ste Marie

In this episode, we're learning from Craig Stanghetta, Founder and Creative Director of Ste Marie, about why the most successful hospitality concepts are designed around emotion rather than just aesthetics. Drawing on his background in theatre, Craig shares how story, risk, and a balance of comfort and wonder shape spaces guests actually return to. He also shares what emotional design looks like in an increasingly AI-driven world and why human connection remains hospitality's most durable advantage. Want more? Listen to Craig's interview on Hospitality DesignCheck out Craig's work on Instagram or the Ste Marie website A few more resources:If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestionsIf you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.If you want to advertise on Hospitality Daily, here are the ways we can work together.If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands