Why Being “Interesting” Matters More Than Metrics (Livia Tortella from Black Box) episode artwork

EPISODE · Jan 15, 2026 · 47 MIN

Why Being “Interesting” Matters More Than Metrics (Livia Tortella from Black Box)

from Creatives Prevail · host Omelette Prevail

Livia Tortella shares her path through major labels, becoming co-president/CMO at Warner before founding music marketing agency Black Box. We talk about storytelling, work ethic, and why curiosity still matters in today’s music industry.Follow Black Box:WebsiteInstagramFollow Creatives Prevail:InstagramTikTokWebsiteWe would love to hear from you! Please give us a review, this really helps get others to listen in. Any suggestions on how we can improve? DM us on Instagram or TikTok.Host: Mike ZimmerlichProduced by: Omelette PrevailPost-Production: EarthtoMoiraMusic by: Daphne GreeneTech Specs:Mic and Headphone Setup:Limelight Dynamic Mic (512 Audio / Warm Audio)Vocaster One (Focusrite)MBS9500 Microphone Boom Arm (On-Stage)Pro X2 Headphones (Logitech)Light Setup:Litra Beam (Logitech)Glide Lively Wall Lights (Govee)Squares (Twinkly)Key Light (Elgato)

Episode metadata supplied by the publisher feed · Published Jan 15, 2026

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Why Being “Interesting” Matters More Than Metrics (Livia Tortella from Black Box)

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