Why being niche is the key to building a brand of the future, with Jens Knoop, founder of Knoops

Jens Knoops is a man who is obsessed with chocolate. After starting his brilliant artisan hot chocolate business in 2013, Jens’ journey has catapulted him into a world that not only brings him joy everyday but that brings each of his customers a little magic too.Holly talks to Jens about the huge passion he has for his products, the sustainable goals he has for Knoops and his decision to expand the business during the pandemic.It’s a story that is both heartwarming and motivating and shows all of us that with enough drive and belief, even our wildest dreams can not only survive but thrive.Enjoying listening to these unfiltered chats? It's worth following Holly Tucker MBE and Holly & Co on Instagram, and subscribing to our weekly newsletter on our website, where Holly downloads her thoughts, and exclusively shares small business finds and topical, 'ungoogleable' business advice.