Why Being Real Wins: Mamdani, Oasis & Penguin Books

From political campaigns to fast food fashion, we're breaking down the most interesting marketing moves of 2025. Watch as we analyze how brands are winning (and failing) at authentic engagement, including:• How a politician's candid street interactions beat staged PR • Why Oasis turned Manchester's trams into viral marketing gold • McDonald's clever fusion of western wear and fast food • Nike's surprising move to Substack • How Penguin Books' tweet hit 1B views • The Buffalo Wild Wings vs. Gmail showdownPlus: real talk about why manufactured authenticity is dead, why meeting your audience where they are matters more than ever, and how brands are finding success by taking creative risks in 2025.Chapters00:00 Introduction to the Meme Team Podcast01:11 Exploring Viral Marketing Stories02:32 Authenticity in Political Campaigns06:54 Engaging Younger Audiences with Content09:28 Oasis Tour and Hometown Marketing13:32 McDonald's Creative Campaigns20:05 Nike's Move to Substack20:12 Nike's New Publication on Substack25:46 The Power of Viral Marketing and Memes31:41 Engaging with Humor: The Buffalo Wild Wings Example38:04 New ChapterFollow us on LinkedIn, Twitter/X, and Instagram:Sonia Baschez - @soniabaschezAmanda Natividad - @amandanatMore about Sonia's consulting firm: bendgrowth.coMore about Amanda and her newsletter: amandanat.comMore about Meme Team: memeteampodcast.com