EPISODE · Aug 25, 2025 · 13 MIN
Why being small is your SME’s greatest competitive advantage
from Media24 · host Media24
Think you can't compete with the big corporates? Think again. In this episode, Lula CEO Trevor Gosling shares over a decade of insights on how South African SMEs can turn their size into a strategic advantage. Discover why speed beats scale, relationships trump pricing wars, and how your agility can exploit corporate weaknesses. Gosling reveals the three hidden superpowers every small business possesses but often underestimates, plus practical strategies for dominating niche markets without breaking the bank. If you're tired of feeling like David facing Goliath, this episode shows you exactly how to use that slingshot effectively. Essential listening for any SME owner ready to compete smarter, not harder.
What this episode covers
Think you can't compete with the big corporates? Think again. In this episode, Lula CEO Trevor Gosling shares over a decade of insights on how South African SMEs can turn their size into a strategic advantage. Discover why speed beats scale, relationships trump pricing wars, and how your agility can exploit corporate weaknesses. Gosling reveals the three hidden superpowers every small business possesses but often underestimates, plus practical strategies for dominating niche markets without breaking the bank. If you're tired of feeling like David facing Goliath, this episode shows you exactly how to use that slingshot effectively. Essential listening for any SME owner ready to compete smarter, not harder.
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Why being small is your SME’s greatest competitive advantage
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