Why ‘Being Yourself’ Beats Everything in Bourbon, Business & Life | Levin Woodall

This episode goes beyond bourbon. Levin Woodall from Weldon Mills Distillery joins me for a conversation that dives into identity, authenticity, and what it really takes to build a brand in today’s spirits market. From navigating the complexities of the North Carolina ABC system to building relationships that actually drive sales, Levin shares a grounded, real-world perspective on the industry. Key themes include: Authenticity vs “playing the role” in business The power of story in selling premium spirits Why local-first thinking is reshaping distillery growth The future of bourbon and craft spirits This is less about whisky… and more about how you build something that actually lasts. Connect with Levin Website: https://weldonmills.com Instagram: https://www.instagram.com/weldon.mills/ e-mail: [email protected] LinkedIn: https://www.linkedin.com/in/levin-w-a64b442b3/ Connect With Glen:  LinkedIn: https://www.linkedin.com/in/glen-palmer-online/ Facebook: https://www.facebook.com/GlenLKPalmer Instagram: https://www.instagram.com/whiskywealthmastery/ X: https://x.com/GlenPInvest TikTok: https://www.tiktok.com/@whiskywealthmastery?lang=en If you’ve ever wondered whether whisky could be something you own, grow, and monetise — not just drink — you can download a free guide here: https://whiskywealthmastery.com/free to get started on your whisky investment journey.