Why BetterHelp Isn't Your Competition—And Who Actually Is

If you've ever wondered, "How am I supposed to compete with BetterHelp?" this episode is for you. In this solo episode of The Build Your Private Practice Podcast, Liane breaks down why platforms like BetterHelp are not actually your competition — even though it can feel that way. Yes, corporate therapy platforms have massive ad budgets, strong brand recognition, and seem to be everywhere online. But they are built for volume, not depth. And that difference matters more than you think. In this episode, Liane explains who your real competition actually is (hint: it's not another therapist), why competing on price or speed is a losing game, and how clarity, connection, and trust are what truly attract aligned clients into private practice. This conversation is about shifting from fear-based marketing to clarity-based messaging — so your practice stands out for the right reasons. In This Episode, You'll Learn: Why BetterHelp isn't your real competition What corporate therapy platforms cannot replicate Why client confusion is the biggest threat to private practice growth Why messaging matters more than marketing tactics Simple ways to clarify your niche and connect with the right clients Ready to Clarify Your Message? If this episode leaves you thinking, "I know I need to be clearer, but I don't know where to start," check out the Niche & Copy Crash Course. This low-cost, DIY training helps you: Clarify your niche without boxing yourself in Write copy that sounds human and connects Attract clients who feel aligned with your work 👉 Learn more here: https://www.buildyourprivatepractice.ca You are not too small, not behind, and your work still matters.