Why Bid Teams Are Your Biggest Revenue Lever with Matt Light (Acela Health / APMP UK)

Bid and proposal teams generate up to half of all organizational revenue. So why are most of them still treated like admin?Matt Light is Director of International Proposals at Acela Health and Deputy CEO of APMP UK. He has built proposal teams that consistently hit 80%+ win rates across healthcare and public sector. In this conversation, Christina and Matt dig into what separates strategic bid functions from compliance-driven ones, and what it takes to get bid professionals into the rooms where decisions happen.✹ The revenue data that should make every CFO pay attention to their proposal team✹ Annual birthday reviews: a rebid strategy that prevents incumbency complacency✹ Why 82% of high performers promoted to leadership fail within two years, and what bid leaders can do differently✹ How to use the language of risk to get ethical no-bid decisions past the C-suiteIf you lead a bid or proposal team, manage proposal professionals, or sit in a revenue leadership seat, this episode shows you exactly where the leverage is.