Why Big Brands Are FAKING Creativity! 🚨 (Inside Red Antler's Design Strategy)

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This episode is 28 minutes long.

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This episode was published on August 25, 2026.

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from Fully Managed · host Penji

About Daniel Ioannou -Website: https://www.redantler.com -Social: https://www.linkedin.com/in/danielioannou/ Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Episode metadata supplied by the publisher feed · Published Aug 25, 2026

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What this episode covers

Red Antler Creative Director Daniel Iannou breaks down the fundamental differences between scaling fast-growing startups and managing legacy global giants like Citi. Moving from Sydney to New York, Dan shares how asking the simple, "uncomfortable" questions unlocks breakthrough brand identities and why fostering team culture is like making yogurt. Learn how to transition from being a solo maker to orchestrating teams that deliver impactful design.

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Why Big Brands Are FAKING Creativity! 🚨 (Inside Red Antler's Design Strategy)

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