Why Big Brands Are Losing Fans with Perkins Miller, CEO of Fandom

Perkins Miller, CEO of Fandom, is sharing his playbook on digital transformation inside some of the world’s most iconic media and sports organizations: NBC, the NFL, WWE, and now Fandom.Perkins opens up about the balance between speed, scale, and accuracy when delivering enterprise-grade digital experiences. From broadcasting 10,000 hours of Olympic video to building the WWE Network from scratch, he shares why strategic planning and risk tolerance shape organizational success in tech. AND, he doesn’t shy away from addressing how large media brands are losing touch with today’s consumer behaviors - especially in the age of TikTok and YouTube.Plus, you’ll get a behind-the-scenes look at how Fandom leverages machine learning, builds predictive fan graphs, and empowers 300 million monthly users with smarter content discovery. This is a conversation packed with real-world tension between legacy business models and next-gen fan expectations.In this episode, you’ll hear:Why large media brands are losing ground to TikTok and YouTube, and how they can catch upThe root cause of a major Olympic tech failure and how a simple UX fix reversed the trendHow Perkins transformed Fandom into a data-driven powerhouse with 45M+ pages and 300M usersInside the contrasting tech cultures of WWE, NBC, and the NFL and what they reveal about riskHow Fandom is using AI and predictive analytics to reshape content discovery and fan targetingResources and Links:Connect with Perkins Miller on LinkedIn and learn more about Fanatical on their website.Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future.Dave’s book is available now! Get your copy of The Business of Sports Technology: How To Make Smart Decisions That Drive Your Organization Forward.