EPISODE · Feb 11, 2025 · 9 MIN
Why Big Brands Do Dumb Things
from Business School with Sharran Srivatsaa
Click Here to Get All Podcast Show Notes! Why do top companies like Sonos, Snapchat, and Apple keep making the same costly mistakes? It’s not a lack of talent or resources—it’s something much deeper. In this episode, Sharran unpacks how some of the biggest brands have fallen victim to avoidable mistakes—and what you can do to ensure your business doesn’t follow the same path. From Sonos' disastrous app update to Snapchat's unpopular redesign and Apple Maps' failed launch, Sharran reveals a recurring pattern that costs companies billions in lost trust, revenue, and reputation. Learn the five critical lessons from these failures and how to apply them to your business for smarter decision-making and long-term success. If you want to avoid billion-dollar mistakes in your business, tune in to learn from the failures of the biggest brands and apply these lessons to your business. “If your product isn’t ready, please don’t ship it—your reputation depends on it.” - Sharran Srivatsaa Timestamps: 01:15 - Why even smart companies keep making the same mistakes 02:36 - Sonos’ app failure: The update that broke customer trust 03:20 - Snapchat’s disastrous redesign and mass user backlash 04:01 - Apple Maps: The launch that forced a public apology 04:50 - Netflix’s Qwikster debacle and the cost of poor communication 05:51 - Five major lessons to avoid these business pitfalls 07:22 - Here's a big takeaway from the episode Resources: - Join the Future Proof Community - https://futureproofsecrets.com/ - The Real Brokerage - https://www.joinreal.com/ - Top Agent Power Pack - https://sharran.activehosted.com/f/121 - The 5am Club - https://sharran.com/5amclub/ - Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom - The Job of a CEO - https://www.highlandprime.com/download-job-of-ceo - Join Sharran's VIP Community - https://sharran.com/vip/ - ARC Multifamily Real Estate Investing - https://arcmf.com/ - Sharran's Partnership Program - https://www.highlandprime.com/ - Grab Sharran’s 4-Week MBA for Free - https://sharran.com/4weekmba/ Connect with Sharran: - Facebook - https://www.facebook.com/likesharran - Instagram - https://www.instagram.com/sharransrivatsaa/ - X - https://x.com/sharran - LinkedIn - http://www.linkedin.com/in/sharran - YouTube - https://www.youtube.com/channel/UCzpl_gT1bVB1iNZl9yQbWuA?sub_confirmation=1
What this episode covers
Click Here to Get All Podcast Show Notes! Why do top companies like Sonos, Snapchat, and Apple keep making the same costly mistakes? It’s not a lack of talent or resources—it’s something much deeper. In this episode, Sharran unpacks how some of the biggest brands have fallen victim to avoidable mistakes—and what you can do to ensure your business doesn’t follow the same path. From Sonos' disastrous app update to Snapchat's unpopular redesign and Apple Maps' failed launch, Sharran reveals a recurring pattern that costs companies billions in lost trust, revenue, and reputation. Learn the five critical lessons from these failures and how to apply them to your business for smarter decision-making and long-term success. If you want to avoid billion-dollar mistakes in your business, tune in to learn from the failures of the biggest brands and apply these lessons to your business. “If your product isn’t ready, please don’t ship it—your reputation depends on it.” - Sharran Srivatsaa Timestamps: 01:15 - Why even smart companies keep making the same mistakes 02:36 - Sonos’ app failure: The update that broke customer trust 03:20 - Snapchat’s disastrous redesign and mass user backlash 04:01 - Apple Maps: The launch that forced a public apology 04:50 - Netflix’s Qwikster debacle and the cost of poor communication 05:51 - Five major lessons to avoid these business pitfalls 07:22 - Here's a big takeaway from the episode Resources: - Join the Future Proof Community - https://futureproofsecrets.com/ - The Real Brokerage - https://www.joinreal.com/ - Top Agent Power Pack - https://sharran.activehosted.com/f/121 - The 5am Club - https://sharran.com/5amclub/ - Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom - The Job of a CEO - https://www.highlandprime.com/download-job-of-ceo - Join Sharran's VIP Community - https://sharran.com/vip/ - ARC Multifamily Real Estate Investing - https://arcmf.com/ - Sharran's Partnership Program - https://www.highlandprime.com/ - Grab Sharran’s 4-Week MBA for Free - https://sharran.com/4weekmba/ Connect with Sharran: - Facebook - https://www.facebook.com/likesharran - Instagram - https://www.instagram.com/sharransrivatsaa/ - X - https://x.com/sharran - LinkedIn - http://www.linkedin.com/in/sharran - YouTube - https://www.youtube.com/channel/UCzpl_gT1bVB1iNZl9yQbWuA?sub_confirmation=1
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Why Big Brands Do Dumb Things
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