Why Big Money Is Flowing Into Women’s Sports

Episode 441 of the Sports Media Podcast with Richard Deitsch features Laura Gentile, the former head of marketing at ESPN and the founder of the espnW brand. She left ESPN this past year to launch her own company, lauragentile.studio, an independent marketing consultancy. In this podcast, Gentile discusses why big money is flowing into women’s sports; where the growth areas are; the job of a marketing consultancy in sports; ESPN’s role in women’s sports and what the company does well and can do better; what she anticipates from ESPN’s business in the near-term; working with brands, and more. You can subscribe to this podcast on Apple Podcasts, Spotify, and more.