Why bigger isn't always better. Plus: polishing your LinkedIn presence

from Business Essentials · host SoundCartel

Bigger and louder doesn’t always mean better - in business or on LinkedIn. In this week’s episode, two experts share their insights around focusing on quality over noise. First up, LinkedIn trainer Karen Tisdell explains how business leaders can build credibility and real relationships with a strong profile - without feeling pressured to constantly post content. She shares practical tips for creating a profile that inspires confidence - and avoiding common mistakes (including over-AI polish). Next, what if chasing a “bigger” business is the very thing holding you back?  Brad Giles, founder of Evolution Partners, challenges the business world’s common obsession with growth. Drawing on his new book, Brad unpacks the hidden costs of chasing scale, including toxic teams and disloyal customers. Business Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

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This episode is 21 minutes long.

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This episode was published on January 18, 2026.

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