Why Bitcoin is Crashing Again & How to Raise Millions in Challenging Markets w/ Cory Klippsten

from Aware with Seb · host Sebastian Naum Leon

We welcome back Cory Klippsten, the founder and CEO of Swan, a leading Bitcoin financial services company dedicated to helping individuals and institutions build generational wealth. Cory is a prominent voice in the Bitcoin space, known for his relentless focus on education, his "Bitcoin-only" philosophy, and his deep roots in the Silicon Valley venture capital ecosystem. Five years after his first appearance on the podcast, Cory returns to sit down with Sebastian to reflect on the massive shifts in the Bitcoin landscape, the evolution of his vision from a small startup idea to a global wealth platform, and the personal growth that comes with leadership and fatherhood.Topics Discussed:Bitcoin evolutionMarket crashes and cyclesBitcoin vs. CryptoInstitutionalization of BitcoinQuantum computing mythsVenture capital in Silicon ValleyContent-led customer acquisitionCorporate raids and resilienceStaffing and difficult layoffsCustody and security modelsWealth management for the "middle"Fatherhood and decision-makingLeadership through gut instinctBreathwork and physical groundingConnect with Cory on TwitterConnect with Swan on InstagramConnect with Sebastian on InstagramSebastianNaum.com

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This episode was published on February 10, 2026.

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