Why Blog Traffic Is Collapsing (And 10 Ways To Fix It)

Ep163 - A study of 100 top blogs found that most lost significant traffic since 2022, but a few grew, and the reason has nothing to do with their topic. Stephanie Baiocchi, Director of Events at IMPACT, joins Bob to dig into a report that tracked 100 high performing blogs from 2022 to today. Finance content dropped 99 percent. Parenting content grew. The difference comes down to Google's E-E-A-T framework, specifically the "Experience" piece, and whether the content could be replaced by AI. On this episode of Endless Customers, Bob Ruffolo talks with Stephanie about what separated the blogs that survived from the ones that collapsed, and what any business can borrow from it. Key Topics 00:00 – What Made This Blogging Report Worth a Full Episode? 01:20 – What Actually Happened to 100 Top Blogs Since 2022? 03:30 – What Is E-E-A-T, and Why Does "Experience" Matter Now? 04:52 – Why Did Parenting Blogs Grow While Finance Blogs Collapsed? 07:32 – What Does a Recipe Blog Have to Do With a B2B Business? 13:43 – What Are the Easiest Ways to Add Real Experience to Your Content? 23:26 – Where Should You Start If You Want This to Show Up in Your Content?   Stephanie Baiocchi is IMPACT's Director of Events, and she came into this episode having already mapped the report's full category breakdown before the conversation started. Connect with Stephanie on LinkedIn: https://www.linkedin.com/in/stephaniebaiocchi/ Episode Article:  Subscribe and follow Endless Customers for more straight-shooting conversations about content, sales, and building the most known and trusted brand in your market.