Why boosted posts don't work (and what to do instead)

Have you ever hit that big blue boost button, crossed your fingers, and then tried very hard not to care what happened next? Or spent hours on a Reel, finally posted it, and watched the algorithm show it to approximately three people and your auntie? Yeah. We've all been there. Here's the thing - if ads haven't worked for you, it's probably not because you're bad at this. It's because you were using the wrong tool. In this episode I'm breaking down exactly why boosted posts rarely convert, what they're quietly doing to your algorithm behind the scenes, and what to do instead - including the simple 3-part framework I use with every single client to get calm, consistent results on a small daily budget. In this episode we cover: Why the boost button is doing more damage than you think The 3-Part Calm Ads Framework  What to actually promote and how to decide what's right for your business What £5–£10 a day can realistically do - with real results from three of my students If you've ever boosted a post and got nothing back but confusion and a lighter bank account - this episode is for you. 🎓 Want to go deeper? FB & IG Ads Made Simple is open now — five weeks of step by step ads training built specifically for wellness businesses. Early bird pricing available now 👉 https://www.kirstykianifard.com/ads 📲 Come and tell me your biggest ads question over on Instagram 👉 https://www.instagram.com/kirstykianifard