Why Brand Matters More in the Age of AI | Babs Rangaiah, CEO cc:babs

Why do brands matter even more as AI changes how people discover products, evaluate information and decide what to trust?In this episode of The Incremental Marketer, Paul Boruta sits down with Babs Rangaiah, Founder and CEO of cc:babs, to explore what he learned leading marketing, media and digital transformation at Unilever, IBM and Paramount.Drawing on more than 30 years of experience, Babs shares why transformation often stalls inside large organizations, how fragmented consumer attention is changing marketing measurement and why building a great brand begins with understanding what makes it distinctive.They discuss:• Why organizational complexity can be a bigger barrier to transformation than technology• Why brand impact remains so difficult to measure• The role consumer insights play in building differentiated brands• How creators, affiliates and organic influence are changing the marketing mix• Why brand and trust become more valuable in the age of AI• The human skills - including judgment, imagination, communication and EQ - that AI cannot easily replicate• How AI may accelerate the shift toward portfolio careers and a more flexible workforceBabs also shares stories from Axe, Dove and Nike that illustrate how a powerful consumer insight - and the willingness to act on it - can change the trajectory of a brand.If you’re navigating marketing transformation, trying to measure brand impact or thinking about the skills marketers will need in the age of AI, this episode is for you.Learn more about Slingwave at https://slingwave.com/.🔥 ABOUT THE CHANNELJoin Slingwave Founder & CEO Paul Boruta as he sits down with top marketing leaders to uncover the strategies, experiments, and data-driven moves that actually drive growth. No fluff. No vanity metrics. Just real, actionable insights to help you optimize, scale, and win.If you geek out on analytics, love testing what really works, and want to stay ahead of the latest marketing trends, this show is for you.👉 Ways to connect & explore:🎥 Prefer video? Watch full episodes on YOUTUBE.🤝 Want to talk marketing analytics? REQUEST A DEMO.🔗 Stay in the loop and follow Slingwave on LINKEDIN.💬 CONTACT PAUL🎙️ Smarter marketing starts here →slingwave.com