EPISODE · Jan 15, 2023 · 44 MIN
Why brand voice is so powerful - with Brooke Hill
from The Content Byte · host Lynne Testoni and Rachel Smith
In this age of AI and the associated panic that many writers are facing, content creator and agency founder Brooke Hill talks to Rachel and Lynne about Brand Voice - why it is important and how it can be the differentiator for writers. We chat about: What Brand Voice is Why it can't be replicated by bots How AI can be an effective tool for writers, without compromising our livelihood How to deal with cost-conscious clients How she finds work And why she wrote her first children's book Where to find Brooke: https://thecontentedcopywriter.com.au/ Where to find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ As always, thanks to Rounded for sponsoring The Content Byte!
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