Why Branding is more than a logo - Katie Smetherman

Branding is more than a logo.In this episode of Go Beyond Busy, Christine Abela speaks with Katie Smetherman, founder of Brand Studio Creative in Dallas, Texas, about what business owners often misunderstand about branding.Contact Katie: https://www.brandstudiocreative.com/Katie shares why asking for help early in business can prevent costly mistakes, especially around financial foundations. She explains what she means by “heart purpose” and how aligning strategy, messaging and design creates confidence and clarity.From large corporate energy clients to small local businesses, this conversation highlights how strong branding supports growth at every stage.If your brand or website no longer reflects who you are, this episode will give you practical insight into what to fix first.Transcript, show notes and contact Christine: https://christine.oxygen8.co.nz/go-beyond-busy/season-3/branding/Chapters:00:00 Welcome to Go Beyond Busy + Meet Katie Smetherman00:50 Big lesson: Ask for help early (especially finances)03:02 What Brand Studio Creative does (strategy, design, websites)03:50 Heart & purpose: the ‘why’ behind your business04:40 Branding isn’t just a logo: visuals + messaging + mission07:05 Client stories: corporate energy to a luxury florist rebrand10:03 Websites & packages: custom scopes, refreshes, and support13:49 Website training so clients can update fast (even in emergencies)14:56 Wrap-up: free strategy session + where to find Katie