Why Brands Are Adopting Social Commerce Checkout

Lucas and Luna explore the quiet shift toward native social commerce checkout—where users buy without leaving Instagram, TikTok, or Pinterest. They break down the economics for brands: lower cart abandonment but higher platform fees, using actual data from Shopify's integration with TikTok Shop and Instagram Checkout. They discuss why luxury brands like Chanel still avoid it while direct-to-consumer players like Glossier lean in. Specific numbers include TikTok's 2025 US social commerce GMV estimate of $38 billion and the typical 2-3% revenue share platforms take. The hosts debate whether brands are trading customer data for conversion convenience, and what the rise of 'buy buttons' means for long-term brand relationships. #SocialCommerce #InstagramCheckout #TikTokShop #PinterestBuyablePins #Shopify #Glossier #Chanel #CheckoutExperience #CartAbandonment #PlatformFees #DirectToConsumer #SocialMediaMarketing #FexingoBusiness #BusinessPodcast #LucasAndLuna #MarketingStrategy #EcommerceTrends #BuyButton Keep every episode free: buymeacoffee.com/fexingo