Why Brands Are Hiring Community Managers as Social Media Stars

In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore a growing trend: brands are turning their community managers into the face of their social channels. Instead of hiring influencers, companies like Duolingo and Ryanair have made their social media managers mini-celebrities, driving engagement and sales. The hosts discuss the benefits, risks, and practical steps for brands considering this approach. They highlight how authentic personality beats polished ads, and share tips on training and supporting community managers. With examples and data, they unpack why this strategy works and how to implement it without burning out your team. Tune in to learn if your brand should put a human face on your feed—and how to do it right. #CommunityManagers #SocialMediaStrategy #BrandPersonality #InfluencerMarketing #Duolingo #Ryanair #EmployeeAdvocacy #SocialMediaMarketing #ContentStrategy #BrandVoice #MarketingTrends #DigitalMarketing #SocialMediaManager #Authenticity #Engagement #BusinessPodcast #FexingoBusiness #Marketing Keep every episode free: buymeacoffee.com/fexingo