Why Brands Are Treating Social Media Like Search Engines

Nearly half of Gen Z now turns to TikTok or Instagram as their first search engine instead of Google. In this episode, Lucas and Luna explore how brands are adapting their content strategies to optimize for platform search algorithms. They discuss the rise of social SEO, the role of keyword research in captions and descriptions, and how brands are treating content creation like a search-ranking game. Using examples from fashion retailer Stitch Fix and cookware brand Our Place, they break down what it means to be 'discoverable' on social platforms in 2026. Lucas also shares a shift in mindset: moving from engagement-first to search-first content planning. #SocialMediaMarketing #SocialSEO #SearchEngineOptimization #BrandStrategy #ContentStrategy #TikTokMarketing #InstagramMarketing #GenZ #KeywordResearch #StitchFix #OurPlace #DigitalMarketing #PlatformAlgorithms #FexingoBusiness #BusinessPodcast #Discoverability #OrganicReach #ModernMarketing Keep every episode free: buymeacoffee.com/fexingo