Why brands fail at innovation (and how to fix it) | Bella Noakes, Innovation Director at Publicis Media

In this episode of Beyond the Brand, Adam Wright and Matt Huntly speak with Bella Noakes, innovation director at Next Tech Now, the specialist innovation arm of Publicis Media. Bella shares how she helps bridge the gap between big brands and startup tech, delivering practical innovation that solves real brand problems. We talk audio, AI, dynamic creative, and what makes experimentation work.Key takeaways▶ Innovation needs purpose, not just buzz▶ Audio is becoming more personal and interactive▶ Dynamic creative helps brands reach the right people▶ Face-to-face time builds better partnerships▶ Test-and-learn can beat big campaigns when it’s done rightWhy listen▶ Hear how to scale innovation across large teams▶ Learn which media trends are getting real traction▶ Get advice on working with agencies and tech partners▶ Understand how to run experiments with impactLinks & resources▶ Bella Noakes on LinkedIn▶ Next Tech NowFollow Beyond the Brand and leave a review to support the show.