Why Brands Should Care About This New Solution for Microplastics

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!The U.S. has one of the highest per capita consumption of plastics in the world, driven principally by packaging. Enter a Swedish inventor Åke Rosén with Biodolomer, an alternative that looks and acts like plastic, but is renewable, biodegradable, compostable, convertible to renewable energy, gives off virtually no CO2 emissions, and does not generate microplastics. Too good to be true? Join Robin and Shelley with brand strategist Kristoffer Reiter, Principal of Cohesive Whole and Nils Andersson from Gaia Biomaterials (home for Biodolomer) as they reveal breakthrough advances in bioengineering and the potential end of plastics as we know them. This wide-ranging conversation is inspiring about how ingenuity and imagination of applied science can change the world for the better.For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.