Why Brands Use the Decoy Effect Without You Noticing

In this episode, Lucas and Luna unpack the decoy effect — a pricing strategy that nudges you toward a specific choice by making one option seem ridiculous. Using popcorn pricing at movie theaters, subscription plans from The Economist, and a famous experiment by Dan Ariely, they show how adding a decoy option changes what you choose. Lucas explains the math: when you add a $13 digital-only subscription to a $125 print-plus-digital bundle, suddenly the bundle looks like a steal. Luna pushes back on whether decoys work in every category or if consumers are wising up. They close by asking: once you know the trick, can you unsee it? A tight 10 minutes on one of the most effective and subtle persuasion techniques in marketing. #DecoyEffect #PricingStrategy #BehavioralEconomics #DanAriely #TheEconomist #ConsumerBehavior #MarketingPsychology #Persuasion #ChoiceArchitecture #CognitiveBiases #PricingPsychology #ProductPricing #MarketingStrategy #Business #FexingoBusiness #BusinessPodcast #MarketingPodcast #PsychologyOfChoice Keep every episode free: buymeacoffee.com/fexingo